Can something be both manual and automatic? Manual or automatic? Manually automatic? You figure it out …

Mr. Ross is recognized as the "father of business rules." He serves as Executive Editor of www.BRCommunity.com and its flagship publication, Business Rules Journal, and as Chair of the Business Rules Forum Conference. Mr. Ross is the author of eight professional books, including the handbook Business Rule Concepts (2009, 1998) and Principles of the Business Rule Approach, Addison-Wesley (2003).

At his company Business Rule Solutions, LLC, Mr. Ross engages in presentations, consulting services, publications, the Proteus® methodology, and RuleSpeak® (www.RuleSpeak.com). He is a frequent presenter at numerous conferences worldwide and gives popular public seminars through www.AttainingEdge.com and www.IRMUK.co.uk.